100% Pure Australian Emu Oil Emu Oil is a natural anti-inflammatory, topically massaged into the skin for relief to muscle, joints and early stage arthritic inflammation. Runners World state: "We can't offer any scientific evidence to back it up, but testers who've rubbed pure Emu Oil - first made famous by Paula Radcliffe during the build up to the Flora London Marathon - have been impressed with its injury-soothing properties. It might just be fat from a bird, but it does seem to soothe some of the aches caused by running."